This brochure advertises how USA TODAY's content on books can reach audiences across multi-platform.
For USA TODAY’s 2016 National Sales Meeting, I developed a set of collateral that was distributed to the Sales and Marketing teams. Its purpose was to educate them on the different print and online packages that can inspire them for new business opportunities. The collateral was prominently placed around the venue and also distributed to the associates throughout the conference.
These are USA TODAY brand behaviors from the covers of the paper. It was created to outline the United States. My idea and execution was picked out of the department of my peers.
This booklet allows USA TODAY to measure research for travelers using Tripology.
These sales material pieces were used for individual clientele or trade shows.
Biotech one sheet: Educates clinicians and increases the understanding of therapies that changes healthcare and improves patient outcomes.
Language Lexicon brochure: A multi-page digital or print vocabulary piece that was used to educate employees and clientele.
This is a Cover Wrap comp showcasing 100 years of Frigidaire.
Working with the account team, I developed a multi-part print ad proposal that brought the EMIRATES message across multiple points in a single issue of USA TODAY. These images were pieced together and color corrected so it looked like one campaign. My creative helped influence the client to make the sale.
Product Liability brochure: This piece of collateral had to be transitioned from old to new. All their materials had to reflect brand standards to advertise their different practices…this one being Toxic Torts. I added some elements of my own to give it some extra flair.